
Turning “No” into “Not Yet”: How to Handle Retailer Rejection
Every CPG founder hears no. Sometimes it comes dressed as a polite pass after a category review. Sometimes it arrives as silence after weeks of outreach. Sometimes it is a
To bring my three-plus decades of experience in Consumer Packaged Goods navigating for big brands to the emerging brand space. Through a mix of innovation, strategy, and promotion, we can assist each entrepreneur in getting startups into stores the right way.
Come Sell or High Water is like the partner you desperately need when it comes time to getting your product onto grocery shelves. We support products on their journey to shelves in California, New York, Boston, Oregon, Florida, Austin, New Jersey, Philadelphia, Pittsburgh, Chicago and many other markets.
There are so many facets to growing a brand in the CPG space. From the initial concept to product presentation to carving out an online presence for your product…that alone can be a herculean effort. That’s before you even consider things like slotting and deductions.
Come Sell or High Water specializes in launching Food and Beverage CPG products at retail in all channels, including food stores, drug stores, club stores, specialty stores, convenience stores, mass merchandisers and more. Whether it’s wholesale, independent supermarkets, or chain supermarkets you are targeting, I can help you with that. Looking to get in with Food Distributors? I can help with that, too. Over my thirty years in the industry, I have worked with them all.
Getting your product into stores is an entirely different animal. So, let’s slay that beast together.

Every CPG founder hears no. Sometimes it comes dressed as a polite pass after a category review. Sometimes it arrives as silence after weeks of outreach. Sometimes it is a

Getting your product into carts is not only a marketing problem, it is a distribution problem. If you pick the wrong path to shelf, your unit economics will suffer, your

If you lead a consumer packaged goods company, your scoreboard cannot be a once a month PDF. Retail moves too quickly for that. Promotions shift, deductions land without warning, a
Subscripe our newsletter and get notifications to stay update