
Why Early-Stage CPG Brands Fail and How to Avoid the Trap
Consumer packaged goods is one of the most competitive industries in business. Each year thousands of new products launch, but most do not last beyond their first few years. Analysts
To bring my three-plus decades of experience in Consumer Packaged Goods navigating for big brands to the emerging brand space. Through a mix of innovation, strategy, and promotion, we can assist each entrepreneur in getting startups into stores the right way.
Come Sell or High Water is like the partner you desperately need when it comes time to getting your product onto grocery shelves. We support products on their journey to shelves in California, New York, Boston, Oregon, Florida, Austin, New Jersey, Philadelphia, Pittsburgh, Chicago and many other markets.
There are so many facets to growing a brand in the CPG space. From the initial concept to product presentation to carving out an online presence for your product…that alone can be a herculean effort. That’s before you even consider things like slotting and deductions.
Come Sell or High Water specializes in launching Food and Beverage CPG products at retail in all channels, including food stores, drug stores, club stores, specialty stores, convenience stores, mass merchandisers and more. Whether it’s wholesale, independent supermarkets, or chain supermarkets you are targeting, I can help you with that. Looking to get in with Food Distributors? I can help with that, too. Over my thirty years in the industry, I have worked with them all.
Getting your product into stores is an entirely different animal. So, let’s slay that beast together.
Consumer packaged goods is one of the most competitive industries in business. Each year thousands of new products launch, but most do not last beyond their first few years. Analysts
Introduction: The Leap From Idea to Shelf Every CPG founder dreams of seeing their product on retail shelves. It feels like the milestone that validates the brand. Yet retail success
Introduction: Why Relationships Matter More Than Pitches Getting a product into retail is never about one great meeting. It is about the ongoing trust between a founder and a buyer.
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