CPG Consultant
Why I Work the Way I Do in CPG
The Long Way Around I didn’t take the straight path into CPG. When I graduated from college, I had two job offers. One was with a strong CPG company. The
January 11, 2026
Insights
Read the latest blogs
Consumer Packaged Goods
Turning “No” into “Not Yet”: How to Handle Retailer Rejection
Every CPG founder hears no. Sometimes it comes dressed as a polite pass after a category review. Sometimes it arrives as silence after weeks of outreach. Sometimes it is a
October 28, 2025
Best Practices
Distribution Decisions: Brokers, Distributors, or Self Delivery?
Getting your product into carts is not only a marketing problem, it is a distribution problem. If you pick the wrong path to shelf, your unit economics will suffer, your
October 23, 2025
CPG Consultant
Financial Metrics Every CPG Founder Should Track Weekly
If you lead a consumer packaged goods company, your scoreboard cannot be a once a month PDF. Retail moves too quickly for that. Promotions shift, deductions land without warning, a
October 21, 2025
CPG
Cracking the Unit Economics Code for CPG Founders
Scaling a CPG brand in 2025 requires more than a great product and a punchy pitch. It requires number fluency. When founders understand unit economics deeply, they make better pricing
October 16, 2025
Consumer Packaged Goods
Beyond the Aisle: Building a Brand Story Consumers Remember
In a crowded CPG marketplace, products fight for shelf space, price points, and consumer attention. When you step back and ask what separates the brands consumers truly remember from those
October 14, 2025
Consumers
Consumer Insights that Matter Most in 2025
Consumer behavior is the heartbeat of every CPG brand. Without understanding what drives shoppers to pick one product over another, even the best packaging, pricing, and retail relationships fall flat.
October 9, 2025
CPG
CPG Growth at a Crossroads: Profitability vs. Distribution
Every founder dreams of scale. More stores, more shelves, more exposure. But in 2025, the harsh truth is that growth at all costs is no longer a viable strategy in
October 7, 2025
CPG Consultant
The New Rules of Retail Pitching in 2025
Retail pitching has always been a high-stakes game for consumer packaged goods (CPG) founders. In 2025, however, the rules have shifted more dramatically than at any point in recent memory.
October 2, 2025