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In CPG, products get you noticed, relationships keep you on the shelf. Here’s how to win over buyers and brokers the right way. Why Relationships Matter More Than “One Big
Great products don’t sell themselves. You need a distribution plan that gets you into the right stores, in the right order, at the right time — without draining your resources.
A good product gets you in the door. A great story gets you on the shelf. Here’s how to tell yours so retail buyers can’t say no. Why Your Brand
Many brands dream of going from Saturday stalls to supermarket aisles — but scaling too fast or the wrong way can crush the dream. Here’s how to do it right.
Growth is great — unless it’s sending your profits down the drain. Understanding unit economics can save you from scaling into bankruptcy. Why Growth Can Be a Double-Edged Sword For
You might not have a Coca-Cola-sized budget, but you’ve got something the giants don’t — agility, personality, and grit. Here’s how to use them to your advantage. David vs. Goliath,
The first year in CPG can be a wild ride and a costly one if you’re not careful. Let’s break down the most common pitfalls and how to sidestep them.
Climbing the Retail Mountain without Losing Your Breath For many small CPG brands, getting into retail feels like the holy grail. The idea of walking into a store and seeing
Summer shelves are louder, brighter, and packed with competition. As temperatures rise, so does the volume of seasonal releases, limited-time flavors, and promotional packaging. For emerging CPG brands, the challenge
