Read the latest blogs
For consumer packaged goods founders, few moments carry as much weight as an investor meeting. Funding often decides whether you scale, survive, or stall. But raising capital is not only
Consumer packaged goods is not a guessing game anymore. For decades, brands relied on intuition, focus groups, and broad market trends to make decisions. Today, growth comes from data. The
Consumer packaged goods is one of the most competitive industries in business. Each year thousands of new products launch, but most do not last beyond their first few years. Analysts
Introduction: The Leap From Idea to Shelf Every CPG founder dreams of seeing their product on retail shelves. It feels like the milestone that validates the brand. Yet retail success
Introduction: Why Relationships Matter More Than Pitches Getting a product into retail is never about one great meeting. It is about the ongoing trust between a founder and a buyer.
Introduction: Why Unit Economics Decide Who Survives Consumer packaged goods (CPG) startups often focus on branding, product development, and retail outreach while neglecting the one metric that determines whether a
When most consumer packaged goods (CPG) founders think about selling their product, they picture a shopper pulling it from the shelf. That moment of truth matters, but before consumers ever
Scaling quickly is often seen as the ultimate sign of success in the consumer packaged goods (CPG) world. Founders picture their products flying off the shelves, investors eager to participate,
In CPG, products get you noticed, relationships keep you on the shelf. Here’s how to win over buyers and brokers the right way. Why Relationships Matter More Than “One Big
