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Every CPG founder hears no. Sometimes it comes dressed as a polite pass after a category review. Sometimes it arrives as silence after weeks of outreach. Sometimes it is a
Getting your product into carts is not only a marketing problem, it is a distribution problem. If you pick the wrong path to shelf, your unit economics will suffer, your
If you lead a consumer packaged goods company, your scoreboard cannot be a once a month PDF. Retail moves too quickly for that. Promotions shift, deductions land without warning, a
Scaling a CPG brand in 2025 requires more than a great product and a punchy pitch. It requires number fluency. When founders understand unit economics deeply, they make better pricing
In a crowded CPG marketplace, products fight for shelf space, price points, and consumer attention. When you step back and ask what separates the brands consumers truly remember from those
Consumer behavior is the heartbeat of every CPG brand. Without understanding what drives shoppers to pick one product over another, even the best packaging, pricing, and retail relationships fall flat.
Every founder dreams of scale. More stores, more shelves, more exposure. But in 2025, the harsh truth is that growth at all costs is no longer a viable strategy in
Retail pitching has always been a high-stakes game for consumer packaged goods (CPG) founders. In 2025, however, the rules have shifted more dramatically than at any point in recent memory.
For consumer packaged goods founders, few moments carry as much weight as an investor meeting. Funding often decides whether you scale, survive, or stall. But raising capital is not only
