CPG Brand Builder
Building a Brand Story That Retail Buyers Can’t Ignore
A good product gets you in the door. A great story gets you on the shelf. Here’s how to tell yours so retail buyers can’t say no. Why Your Brand
August 24, 2025
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Best Practices
From Farmer’s Market to National Retail: Scaling Your Brand the Right Way
Many brands dream of going from Saturday stalls to supermarket aisles — but scaling too fast or the wrong way can crush the dream. Here’s how to do it right.
August 22, 2025
Best Practices
The Power of Unit Economics in Growing Your CPG Brand
Growth is great — unless it’s sending your profits down the drain. Understanding unit economics can save you from scaling into bankruptcy. Why Growth Can Be a Double-Edged Sword For
August 20, 2025
Consumer Packaged Goods
Small Brand, Big Impact: Competing with CPG Industry Giants
You might not have a Coca-Cola-sized budget, but you’ve got something the giants don’t — agility, personality, and grit. Here’s how to use them to your advantage. David vs. Goliath,
August 17, 2025
CPG Brand Builder
Avoiding the Top 10 Mistakes Small CPG Brands Make in Their First Year
The first year in CPG can be a wild ride and a costly one if you’re not careful. Let’s break down the most common pitfalls and how to sidestep them.
August 15, 2025
Best Practices
Breaking Into Retail: A Step-by-Step Guide for Small CPG Brands
Climbing the Retail Mountain without Losing Your Breath For many small CPG brands, getting into retail feels like the holy grail. The idea of walking into a store and seeing
August 13, 2025
Best Practices
Standing Out on Crowded Shelves This Summer
Summer shelves are louder, brighter, and packed with competition. As temperatures rise, so does the volume of seasonal releases, limited-time flavors, and promotional packaging. For emerging CPG brands, the challenge
July 25, 2025
Mental Health
Mental and Physical Well-being Is Reshaping Consumer Health
Today’s consumers are thinking about health in broader terms than ever before. The shift goes beyond gym memberships and meal plans. People are looking at their entire lifestyle — mental
July 18, 2025
Best Practices
Red Flags That Signal a Need for Price Architecture Review
Your product is on the shelf, distribution is growing, and revenue is coming in. But margin pressures are increasing, retailer feedback feels inconsistent, and your promotional calendar is beginning to
July 11, 2025