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Distributors vs Direct Shipping to Retailers for CPG Products In the world of consumer-packaged goods (CPG), understanding the nuances of distribution is key to a successful market strategy. As a
What is a Shipper and How Can it Help Spur Growth? In the fast-paced world of consumer-packaged goods (CPG), grabbing the customer’s attention is critical. As a consultant in this
How to Know When Your Product is Ready for the Store Shelves In the consumer-packaged goods world, there isn’t exactly a straight-line process from conception to finished product. There are
Why an Integrated Sales and Marketing Calendar Should be in Your Sales Presentation One of the biggest mistakes newer brands make is not planning for what happens AFTER you get
8 Things A Customer Service Person Does For Your Young CPG Brand It can be scary for the founder of a Consumer-Packaged Goods company to let someone else help with
Come Sell or High Water’s Founder Paul Christian Featured on The Good Food CFO Podcast https://www.youtube.com/watch?v=DA1osh6tb_0&t=366s On a recent episode of The Good Food CFO Podcast, our founder Paul Christian
What is a Deduction and Why You Should Manage Them The term ‘deduction’ is pretty self-explanatory, right? In laymen’s terms, a deduction is just something that is subtracted from a
5 Reasons You Need a CPG Consultant For Your Product Coming up with 5 reasons you need a CPG consultant for your product is probably difficult if you don’t know
A common question in the early stages of a venture into the retail space is “how much should I account for in costs of markups and margins?”. It’s a hugely
