On a recent episode of The Good Food CFO Podcast, our founder Paul Christian discussed an array of topics relating to the CPG world.
From the episode description:
“In this episode, I am joined by Paul Christian. Paul is an industry veteran with over thirty years of experience working with powerhouse companies like Hormel, Coca-Cola, Unilever Ice Cream, and Smuckers. When Paul realized how much he loved using his knowledge of the industry to help smaller brands and early-stage startups break down that barrier to entry, he founded Come Sell or High Water with a simple mantra: small brand focus with big brand ambitions.
Paul is sharing all that knowledge and experience in this conversation all about building an effective and successful partnership with a broker.
Paul & I discuss:
What exactly a broker does, and can do for your Good Food business
- How to know if you should be onboarding a broker
- Tips for choosing the best broker for you and your business
- What red flags to look out for
- The most important things you can do to build an effective partnership.”
Take a listen: http://goodfoodcfo.libsyn.com/how-to-build-an-effective-broker-partnership-with-paul-christian