As an entrepreneur in the consumer-packaged goods (CPG) industry, you’re not just selling a product—you’re selling yourself. Whether you’re a natural born leader or someone who prefers to work behind the scenes, understanding your limitations and leveraging your strengths is key to success. At Come Sell or High Water, we understand the challenges you face, and we’re here to help you navigate the often-unpredictable waters of the CPG market. 

Being the front man for your business is a necessity in the CPG world. You are the face of your brand, and how you present yourself can make or break a deal. But what if you’re not the alpha type? That’s perfectly fine. Being the front man doesn’t mean you have to be the loudest voice in the room. It’s about projecting confidence and passion for your product, regardless of your personality type. Maybe you excel at design elements like packaging, or logistical processes like how your product gets to stores. That’s fine, excel where you can and supplement where you need to.  

If you find yourself struggling to take on this role, there are resources available to help you. Online training courses can teach you valuable skills in communication, negotiation, and public speaking. Seeking out these resources shows that you’re committed to growing as an entrepreneur, and that determination will be noticed by retailers. 

Dealing with retailers can be a challenging part of the CPG business. They can be impatient, short, and even disagreeable at times. But remember, they’re not your enemies—they’re your partners in success. By listening to their feedback and understanding their needs, you can build a strong relationship based on mutual respect. 

However, unless your product is truly a unicorn—one of a kind and highly sought after—you will need someone to help you have those crucial conversations with retailers. That’s where Come Sell or High Water comes in. We can help you navigate the complexities of the CPG market, from product development to retail distribution. We can be the voice that speaks for your brand, allowing you to focus on what you do best—creating amazing products. 

Knowing your limitations is not a sign of weakness—it’s a sign of wisdom. By recognizing where you excel and where you need support, you can build a successful CPG business that stands the test of time. So, whether you’re the alpha or the quiet strategist, remember that Come Sell or High Water is here to help you every step of the way.