In today’s CPG landscape, the phrase “If you’re not online, you don’t exist” is more true than ever. Social media has become the most direct, scalable way for consumer packaged goods brands to connect with audiences, humanize their products, and expand reach in competitive markets.
But it’s not just about posting pretty pictures. It’s about building a presence that converts. According to SFGate Marketing, brands that invest in content that resonates—think authentic user testimonials, behind-the-scenes looks, or influencer collaborations—see significant increases in consumer trust and loyalty. Why? Because people follow people, not products.
That said, the algorithm doesn’t care if your packaging won an award. It cares if people engage. Platforms like TikTok and Instagram reward high-value, native-feeling content. That’s why CPG brands are shifting their focus to stories, Reels, and creator partnerships that prioritize connection over promotion.
Consider this: Bay Food Brokerage reports that social media marketing for CPGs increases trial and awareness among younger audiences—especially when posts are paired with digital coupons, product drops, or cause-driven campaigns.
At Come Sell or High Water, we work with emerging and mid-stage CPG brands to build data-informed social strategies that go far beyond likes and follows. Our Process begins with an audit of your digital presence and market positioning. From there, we align your platform mix with consumer personas and launch a roadmap emphasizing measurable ROI.
Here are some tips we often share with our clients:
1. Choose the Right Platform
If your target audience is Gen Z, you’ll want to prioritize TikTok. Marketing to working parents? Facebook might be a better bet. Use platform-native formats like Stories, Reels, and polls to increase reach.
2. Be Consistent—but Human
Your brand voice matters. Don’t just post promotional content. Share your origin story, celebrate milestones, and highlight your team. Customers connect with people, not products.
3. Use Data to Adjust Your Strategy
Track which posts drive engagement and conversion—not just impressions. Test content types (video, carousel, live) and time of day. Social platforms offer insights—use them.
4. Engage With Your Audience
Respond to comments. Repost customer content. Ask questions. The algorithm favors engagement loops, and so do your future customers.
5. Connect Your Social to Sales
Whether you’re launching DTC or aiming for retail placement, link back to a strong unit economics story. Our Unit Economics Tool helps brands make a compelling case to investors, brokers, and buyers alike—especially when digital performance is part of the equation.
Bottom line: Social media is no longer optional for CPG brands—it’s foundational. And with the right strategy, voice, and analytics behind it, your social channels can become your most valuable brand assets.
Ready to boost your visibility where it counts? Contact our team, and let’s make your scroll-stopping presence a competitive advantage.